How do I create an A/B Test for an email?

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To create an A/B Test for an email:

  1. Create a new campaign (see How do I create a campaign?) or use an existing one
  2. On the Campaign Details page click the Create Email button
  3. Select A/B Test as the Email type
  4. Select the Test variable (Subject Line or Content) and the number of test variations (up to 3)
  5. Use the slider to select the size of the test group (what percentage of your list should the tests be sent to)
  6. Select which metric should be used to determine the winner (Unique Opens or Unique Clicks)
  7. Select the test duration (it can be any number of minutes, hours, days or weeks)
  8. If you chose Subject Line for your test variable, enter the Subject lines that you would like to test
  9. If you chose Content for the test variable, enter the subject line that will accompany all variations.
  10. Enter the Preview Text (optional)
  11. Select your Sender
  12. Select your list or create a new one (see How do I create a list?andHow do I add my contacts to Envyte?”)
  13. Click the Next Step button and you will be directed to the Email Designer
  14. In the Email Designer, create your email (or emails if you selected content as the test variable)
  15. When you are done creating your email(s) click the Next Step button
  16. On the Review page, review your email and test details
  17. Save, schedule or send your A/B Test 

 For more information on creating an A/B test check out our instructional video here.

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