How to Execute Great Event Marketing

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Despite all the hype surrounding social media and digital marketing, there’s simply no substitute for face-to-face, real-time interaction. Which is precisely why organizations are still investing heavily in event marketing to grow their businesses. Today’s event marketing can be either real-world or digital and goes hand-in-hand with emerging technologies. The bottom line is that event marketing is still a critical part of any marketing mix, regardless of business size, industry, or changes in technology.

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