Email Marketing Handbook

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ARE YOU THINKING ABOUT ADDING EMAIL TO YOUR MARKETING ARSENAL?

Good idea. Email marketing is the most profitable channel available - if you do it right. In fact, email has a higher average ROI than other marketing channels such as direct mail, social media, and paid search. Email has a median ROI of 122%, according to an eMarketer report.

This isn’t surprising. Email marketing leverages the value, trust, and authority you establish to build an audience that wants to buy. That’s why, according to a study by Emarsys, 81% of SMBs are still relying on email as their primary customer acquisition channel, and 80% for retention. If your company creates value, email marketing is right for you.

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