No matter what type of business you run, your website serves as the hub of your marketing efforts. You drive people to your site in order to gain new customers and grow your business. But sometimes you want to direct people to something more targeted than your general website. You want them to get specific information or perform a specific action.
To accomplish this, you can use another important marketing tool – the landing page. A landing page is a standalone web page created as part of a marketing campaign to encourage visitors to perform a specific action.
And while conceptualizing, designing, and implementing an effective landing page for your business might not be “rocket science,” there are a plethora of factors you’ll need to consider in order to create a landing page that converts visitors into customers. Which is precisely why we’ve created this guide focusing on landing page design best practices - to help businesses of all stripes understand the basics of landing pages, why they’re important, and the nuts and bolts of making fully optimized landing pages tailored to your specific needs.