What is an Open Rate and how is it measured?
  • 21 Aug 2020
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What is an Open Rate and how is it measured?

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The Open Rate is the percentage of emails opened compared to how many were delivered. To calculate the open rate you divide the number of emails opened by the number of emails delivered and multiply it by 100.

 

So, if you have 100 emails delivered and 90 opens, your open rate is 90/100 x 100, which equals 90%.

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